Beiersdorf Thailand History

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1882

Paul Carl Beiersdorf

Pharmacist Paul C. Beiersdorf establishes the Company.
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1890

Dr. Oscar Troplowitz

Pharmacist and businessman Dr. Oscar Troplowitz purchases the Hamburg-based Company from its founder, Paul C. Beiersdorf. He modernizes the production processes, makes first international contacts, and significantly enlarges the Company.
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1900

Patent application for Eucerit

Patent application for Eucerit, (lit. "beautiful wax"), an emulsifying agent. Made from lanolin, found in sheep’s wool, Eucerit is the basis for Eucerin and, later on, for NIVEA Creme.
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1911

NIVEA Creme is introduced

NIVEA is born. Working closely together with chemist Dr. Isaac Lifschütz and dermatologist Prof. Paul Gerson Unna, Dr. Oscar Troplowitz develops the first stable skin cream based on a water-in-oil emulsion, using the emulsifying agent Eucerit.
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1925

NIVEA is relaunched in the classic blue tin

NIVEA was given a makeover. The NIVEA brand image was completely overhauled to reflect the social changes of the 1920s. The blue tin was born …
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1926

NIVEA's appearance in Thailand

NIVEA enters the Thai market as the first NIVEA products are distributed in Thailand.
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1959

The new NIVEA tin

Birth of a design icon: the signature “Creme” lettering that exists to this day was applied to the NIVEA tin. With the removal of labeling such as “Zur Hautpflege” (Skin Care), the brand and product name were able to take center stage on the tin lid.
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1972

Opening of Beiersdorf's head office in Thailand

To be closest to consumers, Beiersdorf establishes a local affiliate in the centre of Bangkok.
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1987

Opening of Beiersdorf Thailand's production center in Bangplee

In addition to its head office, Beiersdorf establishes its own production center in Thailand, which starts operating in 1987.
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1999

1st launch Eucerin in Thailand

Beiersdorf Thailand adds a new brand to its portfolio and launches Eucerin with the pH5 range.
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2001

NIVEA Men launched in Thailand

The first cleansing range for men is launched.
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2003

Grand Re-opening of our production facility in Bangplee

The renewed production center at Bangplee is equipped with state-of-the-art technology and machinery supported by its parent company, Beiersdorf AG.
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2010

Eucerin for Men in Thailand

Eucerin Thailand extends its customer group and now offers products specially developed for men.
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2013

Our Thailand head office moves to a new building within Bangkok

The new building is situated in Sathorn, providing more space and greater comfort for our growing number of staff.