NIVEA MEN products
answer all of men’s needs from head to toe. Be it nourishing facial creams,
facial cleansers, shaving products, deodorants or body lotions for men, this wide
offering completes the attractive image
and personality of the modern gentleman.
Male Skin Specifics
The outer layer of
men’s skin is actually 15 to 20 percent thicker than women’s skin, and it also
contains more supportive collagen. Because it has a firmer structure, it is
more effectively protected against UV radiation and harmful environmental
influences. That’s why men need fewer emollients and more moisturizers than
women.
Fast and Efficient What Men really Want
Women love caring for
their skin. Men think it’s inconvenient. They want products that are quick to
use and deliver fast results. Beiersdorf discovered this in numerous studies,
so NIVEA MEN focused on developing products that are as quick and effective as
possible.
NIVEA MEN
One of the leading brands in men’s face care
Product development considers specific regional features
Focused on products that are as quick and effective as possible
In recent years the men’s cosmetic market has grown by approx. 5%